INSTRUCTOR ARTICLE

How to Choose a Topic for YouTube Shorts

Finding your niche is the most important step in building an audience. Learn how to brainstorm topics that people actually want to watch.

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Rodney Lewis Published June 15, 2026
### 1. Follow Your Passion You will burn out quickly if you make videos about things you don't care about. Write down 5 topics you could talk about for 30 minutes without preparation. ### 2. Research the Market Search your topics on YouTube. What are other creators doing? More importantly, what are they *not* doing? Find the gap in the market. ### 3. The 3 E's Rule Every successful short should do at least one of the following: - **Educate**: Teach the viewer something new. - **Entertain**: Make the viewer laugh or feel an emotion. - **Engage**: Inspire the viewer to take action or leave a comment.

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