### 1. Follow Your Passion
You will burn out quickly if you make videos about things you don't care about. Write down 5 topics you could talk about for 30 minutes without preparation.
### 2. Research the Market
Search your topics on YouTube. What are other creators doing? More importantly, what are they *not* doing? Find the gap in the market.
### 3. The 3 E's Rule
Every successful short should do at least one of the following:
- **Educate**: Teach the viewer something new.
- **Entertain**: Make the viewer laugh or feel an emotion.
- **Engage**: Inspire the viewer to take action or leave a comment.
INSTRUCTOR ARTICLE
How to Choose a Topic for YouTube Shorts
Finding your niche is the most important step in building an audience. Learn how to brainstorm topics that people actually want to watch.
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