Best Practices for YouTube Shorts

### 1. The 3-Second Hook You have exactly three seconds to convince the viewer not to scroll away. Start with a bold statement, a compelling question, or immediate action. ### 2. Keep it Fast-Paced Cut out all the dead air. Use jump cuts, text on screen, and sound effects to keep the viewer's attention locked in. ### 3. Loop it If you design the end of your video to seamlessly transition back into the beginning, viewers will accidentally watch it twice. This massively boosts your retention rate! ### 4. Optimize for Mobile Always shoot and edit in 9:16 vertical format (1080x1920). Ensure your text isn't placed too low or it will be covered by the YouTube UI.